ASSIGNMENT: Visit a newsstand or the periodical section of the library. Make a visual selection of your three top most appealing magazine covers. Explain why you were drawn to these magazines and your thoughts on the use of cover space, the typography (photographs, if any), color usage, subject matter, and overall design? Would this cover enhance the likelihood of an impulse buy? Is it appealing beyond the expected reader demographic? Why?
I liked the first magazine (starting left), “Light Metal Age,” because it was a kind of a catchy, sort of abstract looking type of design. It wasn’t clear what it was, still isn’t actually, but it had a sort of “excitement” to it… 3 dimensional like it’s coming out at you…. fills the page and then some. I didn’t really pay any attention to the typography, not much to say about it really… simple, there’s a blue tint to some of the “rods” or whatever they are there, so I guess it goes along with that nicely. The blue and the off yellow (kind of orange yellow in some places, more orange in others) are complimentary… I guess that’s actually pretty much a “split compliment” there. Anyway… this one was my 1-st choice.
The next one I picked was the “Software Tech Briefs” magazine. Again, I was kind of drawn to this one because I have no idea what that is. Whatever it is it’s really bright, colorful, and lively. The blues are monochromatic and the yellow compliments the blue… guess that’s why the main title of the magazine is in yellow; then with the reds I guess that’s a triad. I noticed how the white text has a really subtle shadow to keep it from blending in with the whites of the design. The background helps the design to seem to cover the entire page and along with “whatever it is” being given space to move upward gives it an upward, diagonal sort of movement so it’s kind of dynamic, though not as dynamic as my first pick there.
The last one there… it was really simple but still an eye catcher, well, to me anyway. The colored bold lettering just has kind of an impact on the viewer. I guess because people tend to read EVERYTHING THEY SEE and these huge, bold letters kind of smack a person right in the brain, then the brain is like, “Wow, let’s see what’s up with this.” Then you have to look in more detail to organize what’s what thinking there must be more there than just an A and a B. Personally, I’d have made the subtitles a little larger font, at least 50% larger, or something because the text there really doesn’t have that impact that automatically move your eyes to it, you don’t really “SEE” it because the A and B are so dominant. The design fills the page but here again the fonts and placement of the text leaves it looking a little empty overall. The A and B were big eye catchers, but then what? It doesn’t really have that motion and direction to move you around the page.
As for the “Impulse Buy” aspect, to me anyway… the first one might inspire an impulse buy, even beyond it’s target demographic. Whatever that is, it looks pretty interesting… interesting enough to make a person want to know more. The second one… well… maybe, but not as much as the 1-st one. It’s a really interesting design and all, but, whatever it is there is just to “unfamiliar” to inspire the average to want to know more about what it is… it’s just not as dynamic as my first pick up there. The 3-rd one there… nope… not at all. While it may be an “attention getter” it’s just, well… “lifeless.” Unless you were specifically into something related to print, printing, something along that line, there’s nothing to inspire you to actually purchase this magazine.